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Ian De Bode is a partner in McKinsey’s San Francisco office. He leads McKinsey’s efforts on Web3 in North America, working closely with executives to educate them on its disruptive impact and to identify which new products, services, or businesses they can launch to compete in this new paradigm. He also helps Web3 start-ups understand what it takes to achieve enterprise adoption and actively builds bridges between the traditional and new Web3 world.